Dude could have just as easily (probably far more likely) have paid his writer for 6-8 months and ended up with a dud site. Writer is free to take that risk as well if he so chooses. Instead he's taking the less risky fixed payment.
He says that the copywriter writes 1 or 2 articles every week. He gets paid an average of 100$ per article. That's' not bad if you consider that the writer, for sure, is working for other people as well.
> an expert copywriter in my niche who I pay about $600-$700 per month (he's a superstar).
> we're talking about $9,200-$10,200/mo in pure profit
Honestly the only thing I get out of this post is that to me it seems like his superstar copywriter is being ripped off.
Clearly I'm not cut out for entrepreneurial side hustle!