You say it's a metaphor, but neither of us have any idea what it's a metaphor for. [..] I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet.
I probably am, yes. I mostly think it's silly to argue that it "can only be used literally" in the face of it being used non-literally. It's a metaphor for its literal definition - this screen is "edge-to-edge" like a screen with no borders. It metaphorically has no borders because it's so big and the borders are so small, even though it literally does have borders, but you won't notice them, you'll accept the screen is edge to edge because it very like one that is. Yes it does seem like a literally false statement to sell people on an idea.
Would you object to calling a feature phone edge-to-edge
I don't know. On the one hand I don't think it is, any more than I don't think the iPad Pro is. On the other hand, they can call it whatever they want, they will just say "the screen goes from the edge of the screen to the edge of the screen" and everyone will say "duh". Do I think it's harmful? Not so much because the screen is visible. "All day battery life" was more misleading because you can't see the contrary at a glance. "No fee" when there is a fee, way more harmful.
"Unmissable" has a second meaning, "too good or important to be missed." [1]
Well "Edge" has meanings "2.a. the line where an object or area begins or ends : BORDER" and "2.b. the narrow part adjacent to a border" and "2.c. a point near the beginning or the end" - https://www.merriam-webster.com/dictionary/edge
So "edge to edge" could meaninglessly but accurately be saying "from a point near the edge to a part adjacent to the other edge". :-|
(except "all powerful", did they really say that?)
Meaning, presumably, "every bit of it is new, it's mostly screen, every component is high end".
It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice.
"How is your new Hyundai?" "It's so luxurious and feature filled, it's totally .. i dunno, it's ... very Lexus! Yeah, my car is a Lexus by another badge!". You wouldn't understand that?
It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger.
"How is your new Tesla?" "FAST it's so fast it's turbocharged supercharged bullet train rocket engine awesome" "I don't understand, it cannot be turbocharged because there is no internal combustion engine exhaust gas to spin the turbine, why are you lying?"
> you'll accept the screen is edge to edge because it very like one that is
I think that's the core of the dispute here. The screen on this iPad is nothing like a screen that's edge-to-edge. It's surprising and confusing to see it described like that with such a clear thick bezel in all the images. I and a lot of other people in the comments here don't accept that this screen is edge-to-edge.
I probably am, yes. I mostly think it's silly to argue that it "can only be used literally" in the face of it being used non-literally. It's a metaphor for its literal definition - this screen is "edge-to-edge" like a screen with no borders. It metaphorically has no borders because it's so big and the borders are so small, even though it literally does have borders, but you won't notice them, you'll accept the screen is edge to edge because it very like one that is. Yes it does seem like a literally false statement to sell people on an idea.
Would you object to calling a feature phone edge-to-edge
I don't know. On the one hand I don't think it is, any more than I don't think the iPad Pro is. On the other hand, they can call it whatever they want, they will just say "the screen goes from the edge of the screen to the edge of the screen" and everyone will say "duh". Do I think it's harmful? Not so much because the screen is visible. "All day battery life" was more misleading because you can't see the contrary at a glance. "No fee" when there is a fee, way more harmful.
"Unmissable" has a second meaning, "too good or important to be missed." [1]
Well "Edge" has meanings "2.a. the line where an object or area begins or ends : BORDER" and "2.b. the narrow part adjacent to a border" and "2.c. a point near the beginning or the end" - https://www.merriam-webster.com/dictionary/edge
So "edge to edge" could meaninglessly but accurately be saying "from a point near the edge to a part adjacent to the other edge". :-|
(except "all powerful", did they really say that?)
Yep; top of the page here https://www.apple.com/ipad/ - All New. All Screen. All Powerful.
Meaning, presumably, "every bit of it is new, it's mostly screen, every component is high end".
It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice.
"How is your new Hyundai?" "It's so luxurious and feature filled, it's totally .. i dunno, it's ... very Lexus! Yeah, my car is a Lexus by another badge!". You wouldn't understand that?
It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger.
"How is your new Tesla?" "FAST it's so fast it's turbocharged supercharged bullet train rocket engine awesome" "I don't understand, it cannot be turbocharged because there is no internal combustion engine exhaust gas to spin the turbine, why are you lying?"