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The Secret of User Activity Streams and Cohort Metrics (500startups.com)
25 points by bmull on Feb 8, 2011 | hide | past | favorite | 4 comments


Great post by Dan Martell of Flowtown about their new product Timely.is


That's funny, I thought it was about cohort analysis for spotting trends that might otherwise be obscured in confounding variables.


Calling a real time user activity stream a 'cohort' is technically accurate but I think it sounds inappropriate in this context.


The first half of the article discussed the user activity stream. The second half discussed their (separate) dashboard showing activation metrics segmented by cohort.




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