They don’t need to look into your data to get valuable information.
Simple stuff that shows up on your bill, such as the amount of data transfer, the sizes of your databases and how they change, etc is enough.
I doubt there are laws that prevent them from doing deep dives into your data but that’s not really the concern. I don’t expect them to do that.
However, when it comes to trying to solve problems, create bespoke apps, as a retailer you will probably be far more comfortable sharing the information about your data with a Microsoft rep than an AWS rep helping you build that bespoke solution.
Simple stuff that shows up on your bill, such as the amount of data transfer, the sizes of your databases and how they change, etc is enough.
I doubt there are laws that prevent them from doing deep dives into your data but that’s not really the concern. I don’t expect them to do that.
However, when it comes to trying to solve problems, create bespoke apps, as a retailer you will probably be far more comfortable sharing the information about your data with a Microsoft rep than an AWS rep helping you build that bespoke solution.