>How much of that is in US/EU users, though? I wouldn't be surprised if most of the growth is in other regions.
I agree, but it's not that surprising given how strongly Facebook has dominated the North American market. In North America DAUs are at 253 million [1]; if you assume that the population of all NA is ~369 million [2], you virtually have tapped the keg, so to speak.
Growth rates are going to decline once you hit market saturation like that, which has nothing to do with Product or user trends - just straight macro trends.
I agree, but it's not that surprising given how strongly Facebook has dominated the North American market. In North America DAUs are at 253 million [1]; if you assume that the population of all NA is ~369 million [2], you virtually have tapped the keg, so to speak.
Growth rates are going to decline once you hit market saturation like that, which has nothing to do with Product or user trends - just straight macro trends.
[1] https://www.statista.com/statistics/247614/number-of-monthly... [2] https://www.macrotrends.net/countries/NAC/north-america/popu....