"Startups aren’t easy. They are a never-ending..." Most important point is right there at the beginning. Things never end and if you don't make a point to celebrate the victories along the way... You'll wear yourself down always looking off at the next hill you have to climb.

It's too easy to fall into a pattern of always worrying about the next milestone instead of appreciating the little ones. I need to do more of this.

I've always thought this stuff was more important for your team, but then I realized that it's equally as (if not more) important for you as a founder. Kanter's Law is true, "everything can look like a failure in the middle". The little victories help you get through the middle.