I don't think that is Apple's marketing strategy at all. Apple products are no longer about exclusivity, people buy them because they are good. They've marketed the 'Just works' and it has reached the ears of many generations.
My father bought an Ipad 2 the other day, no real reason apart from they 'are good for browsing email'.
If you notice Apple's design timeline they keep the same design for a number of iterations on a product. If they were still about the exclusivity marketing game they would be releasing new colours and names and designs every year.
My father bought an Ipad 2 the other day, no real reason apart from they 'are good for browsing email'.
If you notice Apple's design timeline they keep the same design for a number of iterations on a product. If they were still about the exclusivity marketing game they would be releasing new colours and names and designs every year.