Drop the drop shadow and the wooden floor background. Don't use 298301pt fonts for the headings.
Not to be disrespectful, just helpful, but I'd start with these three simple things. Right now the page looks tacky and doesn't invite you to read the content.
Laminate flooring as a site background was never a good idea. Dark text (#444444 or darker) and light, non-photo background. That alone will get you 95% of the way there.