This is decent advice for companies. And I presume some will follow it "No $EMPLOYEE, it's for your own good that we don't make counter-offers, sorry!".
However they have to follow the other part of the advice: "Have clear and consistent salary guidelines, and regularly give raises to people who are outperforming their pay level. Don’t be a tight-fisted, short-sighted moron."
However they have to follow the other part of the advice: "Have clear and consistent salary guidelines, and regularly give raises to people who are outperforming their pay level. Don’t be a tight-fisted, short-sighted moron."