It's interesting to think if grift of book sales and random convention talks can equal the ~30 billion of material value wiped out by Twitter.
Somewhat reminds me of Andrew Wakefield who went from being a licensed research MD to a guest of honor for "Conspira-Sea", a novelty cruise. Just a complete loss of authenticity and meaningful career prospects.
I think Musk dives further into cultural war nonsense and tries to become a messiahic figure to the right.