Right : i mean it seems to be the case that "plant-based" is purposefully used to sound like a salad, though it's being used for things far from a salad in terms of direct ingredients. i think we're thinking the same thing but, yes, my phrasing on reflection kinda sucked, because it's not clear i'm saying something about tyranny of misused and purposefully misleading labels. it's true i had not realized just how misleadingly the phrase was used, though.