What went wrong with Leyland? It's a very respected trademark here in Uruguay, we still have some Leyland buses in operation here, including 1949 Leyland Olympics (!!!)
"The Olympic was popular in Montevideo, with 240 entering service in the 1950s and 1960s. 50 of these were new to the Montevideo local authority, most of which passed to major independent and the other customer CUTCSA on privatisation. Some of the 240 were still in use as late as 2001 including a 1951 EL40 in use as a driver trainer."
It's even on Wikipedia http://en.wikipedia.org/wiki/Leyland-MCW_Olympic
"The Olympic was popular in Montevideo, with 240 entering service in the 1950s and 1960s. 50 of these were new to the Montevideo local authority, most of which passed to major independent and the other customer CUTCSA on privatisation. Some of the 240 were still in use as late as 2001 including a 1951 EL40 in use as a driver trainer."
Edit: kind-of-answered simultaneously here http://news.ycombinator.com/item?id=3698064 while I was writing the question :)
"they picked one winner - Leyland - and force-merged them with all the losers"