> Quite a few of them are already at least casually interested in the iPad
Keep in mind, though, that the median household income in the US is roughly $50k. Apple doesn't make blue collar products. iPads are on the spendy side for a typical family, and they're probably less likely to buy one than a fully functional computer.
Many families have computing needs that are completely satisfied by an ipad, especially if they are in a lower income bracket (that are less likely to be doing PC-required tasks). They are still likely to get a cheap laptop since chatting is much easier with a real keyboard, but something like a Transformer begins to look very good.
Keep in mind, though, that the median household income in the US is roughly $50k. Apple doesn't make blue collar products. iPads are on the spendy side for a typical family, and they're probably less likely to buy one than a fully functional computer.