There's money to be made in providing the best experience for purchasing computer equipment, which is what Newegg used to provide. Newegg has lost the focus necessary to maintain that experience; e.g. http://www.newegg.com/Product/Product.aspx?Item=9SIA01200095...

But the good bits of Amazon are the customer service and product delivery.

The Amazon website is - and I say this gently for any Amazon workers reading - fucking awful, a hateful experience. (In the UK.)

Wanting to be and being able to be are vastly different things.

Trying to be Amazon when that's not a feasible goal is a bad idea.

You should hope to be better than Amazon.