If you can't actually tweak audiogram settings, they're not really hearing aids. In fact, Samsung doesn't sell them as hearing aids and from what I can tell never use the term "hearing aid" in any of the marketing, branding, or feature listing of the devices.

They're not FDA approved as hearing aids, so they're not hearing aids.

Either way, pointing to another company being shitty isn't really a good justification of the first company being shitty.