To be fair, it is a little misleading. "You can buy hearing aids with considerably lower functionality for $250" is more accurate. But there's absolutely nothing wrong with that. There's a LOT of people who can't afford high quality hearing aids (and the doctor assisted tuning) costing thousands of dollars. And if this getting _something_ into their hands, it has the potential to be a very big win.

Also, since it is an alternative (even if lower functionality), it has the potential to bring down the cost of other options, because that's a common outcome from competition.