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We use the Facebook comment widget on almost all the pages on Causes.com. Two quick comments:

- When we run a corporate brand community (such as causes.com/att), our clients LOVE the number of and types of comments that people leave on the page. We've all been impressed with the quality of the comments as well.

- Grammar filter (http://developers.facebook.com/docs/reference/plugins/commen...): adds punctuation (e.g. periods at the end of sentences), trims extra whitespace, expands slang words (e.g. plz becomes please), adds a space after punctuation (e.g. Hi,Cat would become Hi, Cat), and fix common grammar mistakes (e.g. convert ‘dont' to ‘don’t’). tl;dr Comments that look good encourage more good comments.

Facebook comments are obviously not a one-size-fits-all solution, but we've been able to use it pretty well.



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