Wow the comments on the site there make this even more concerning.. rules on that limited set of numbers and even recommending to users that they should use their birthday as their PIN...
I've been with someone when they signed up for a virgin mobile account (instore), and the rep specifically asked for a new password - and did not prompt with using the birthdate for example. That was in august last year. That said, I distinctly remember the process being somehow a bit wrong - e.g. having to handwrite the 6 digit PIN on some signup form. Once you've got the initial PIN, you can however change it on the website.