I will never not talk about how bonkers it was that Jobs got up on that stage in 2005 and launched a complete replacement for the iPod mini, at the time the best-selling portable music player and it wasn't even close.

How many other execs would have the courage to do that vs letting the current thing (microdrive player) settle and holding the new thing (flash memory player) in reserve to launch only in response to a competitor gaining traction?