The problem is not that there is choice, it's that the choices don't make sense and overlap in weird ways. Apple presents a lineup that can be described as "good, better, best" while Windows OEMs have 20 models, all overlapping where one has a hinge that snaps in a year, the other has a defective trackpad, the other is the same thing as a another model but designed and manufactured in another country. You'd have to become fully invested in learning the companies products to understand which one you actually need and what the flaws of each model is.

It's like a restaurant that has a 30 page menu, where many of the options are bad, or cooked from stale frozen food from the back of the shelf. Fewer good options are better than numerous poor ones.