Content providers will not agree with this decision, because machine browsing = no ads. Until that gets resolved, I don’t see incentives to align, since any free search requires ads for continuous business.
It could be serving ads if they could persuade the machines to do the purchase.
In fact, even ads ingested by the training data set at this very moment could be useful. Go to Gemini and tell it you want to buy a jacket or whatever and it will recommend some products it ingested from the training data.
