- Get hired by huge company
- Have dozens of creative ideas, present them each to the client
- Get rejected on all fronts
- Have dozens of watered-down ideas, present them each to the client
- They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down)
- Create the idea, send over for approval - Hear nothing back
- Email contact dozens of times hoping for feedback
- Finally hear back with contact saying it's going up the chain of command for approval(most likely lost in the email black hole)
- Someone you've never heard of from the higher ups emails you and asks for a bunch of changes
- Make changes (once again, watering the concept down)
- Realize the ad has nothing unique or creative in it, send it back to client; they love it.
- Cry at desk
- Get hired by huge company
- Have dozens of creative ideas, present them each to the client
- Get rejected on all fronts
- Have dozens of watered-down ideas, present them each to the client
- They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down)
- Create the idea, send over for approval - Hear nothing back
- Email contact dozens of times hoping for feedback
- Finally hear back with contact saying it's going up the chain of command for approval(most likely lost in the email black hole)
- Someone you've never heard of from the higher ups emails you and asks for a bunch of changes
- Make changes (once again, watering the concept down)
- Realize the ad has nothing unique or creative in it, send it back to client; they love it.
- Cry at desk