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I find that emails like that have the opposite effect and push me away from products/services. If the product/service was useful to me, those emails would not be required to keep me engaged.


That is how you remember it when they don't work. You don't even remember them doing it when they did work.

That's why companies run A/B tests rather than trust word of mouth.


That's very true.

Perhaps what turns me off are the desperate "Please come back to $SERVICE, you've been gone for more than 35 seconds! Please come back!!" from the free services. I don't mind the weekly specials from the local computer retailer, for example.


Glad I'm not the only one who feels that way. My rules are simple:

1. Don't ever email me unless it's in response to a specific request initiated by me.




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