I think your real goal is not immediately obvious. At first it looks like you're just providing a way for businesses to get feedback, but I see that is not it at all. It is, however, a great pitch.
I would put a little more on the home page about the trust aspect (which to me seems to be the real goal).
I think you are almost certainly going to be dealing with the issue of owners wanting to delete reviews for a very long time, but I think your position, once properly understood, makes sense. When I first read it, however, I was taken aback, so I think some warning (in the form of a few comments about the trust aspect) on the front page would help prepare users for this.
Really, I think you have an awesome product and idea here. This is the kind of the thing that once it was established, customers would start to expect and even judge sites based on whether or not they had it (think Carfax).
Daniel, thanks for taking the time to leave feedback. I am all for becoming as necessary as a Carfax =]. Also I will take you up on that idea of dedicating some copy to highlight what trust means and how its managed from and to owner and customer. Thanks again.
I would put a little more on the home page about the trust aspect (which to me seems to be the real goal).
I think you are almost certainly going to be dealing with the issue of owners wanting to delete reviews for a very long time, but I think your position, once properly understood, makes sense. When I first read it, however, I was taken aback, so I think some warning (in the form of a few comments about the trust aspect) on the front page would help prepare users for this.
Really, I think you have an awesome product and idea here. This is the kind of the thing that once it was established, customers would start to expect and even judge sites based on whether or not they had it (think Carfax).