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There's a lot of luck in everything. I've been involved in startups in remote sensing, computer-assisted surgery, medical imaging, and other areas, and while there were various reasons for the failures luck loomed large in all of them.

The medical imaging play got scooped by a patent issued to another research team a month before our patent application was ready to go (this was before applications were published.) That was pure bad luck. We were a small team who weren't publishing our work while it was in development, they were a small team who weren't publishing their work while it was in development. They started a few months before us, or long after us but had more resources, or long before us but worked more slowly, or didn't go down the same blind alley we did part way through. I defy anyone using the information available at the time to pick out a better set of choices than we made without flipping a coin.

The key to understanding the role of luck is to realize how scarce information is when you are building something new. You don't know how big the market is. You don't know what customers are willing to pay. You don't know what the "killer application" will be. One company I worked with thought they were aiming for selling a service to the bottled water sector. They ended up selling it to the sewage treatment sector.

I also know people who were one decision away from success: if they had taken deal X or added feature Y they almost certainly (in hindsight) gotten rich. Given the information at the time, they made the best choice they could. That it happened to be the wrong choice was luck, and nothing else. These are people who had built successful companies during the dot-com era, mostly. If they had exited at the right time they'd be hailed as geniuses today.



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